Tuesday, March 13, 2012

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend

DOWNLOAD: Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay ~ dint of. Ernan Roman

M .g H | 2010 | ISBN: 007174083X | 272 pages | PDF | 1,8 MB

Learn in what state you can use the revolutionary five-step marketing course that helped Microsoft, NBC Universal, and IBM effect double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: answer rates improve 3X to 10x, sales enlarge 2x or more, and we have power to spend far less to get important results. When we don't use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager

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